![]() Video conferencing software should be easy to adopt and use by non-experienced IT users. In many ways, recent events have made it quite clear that effective video collaboration tools are critical for the proper performance of any organization. Many businesses have to adopt video conferencing solutions in effort to maintain their efficiency amidst travel restrictions and quarantine. ![]() This trend has persisted for a number of years, however, it has certainly become mainstream due to the far-reaching implications of COVID-19. ![]() What are the main growth drivers of the video conferencing market? The rise of remote workingĪn increasing number of companies tend to switch to remote work and online collaboration. According to Transparency Market Research, the video conferencing market is expected to grow from $6.1 billion in 2019 to $11.56 billion by the end of 2027. In 2020, video conferencing apps have seen an unprecedented rise in downloads due to COVID-19 pandemic. As an increasing number of companies switch to remote work, video conferencing is gradually becoming the new normal, shaping the way we communicate, learn and work. Today, video conferencing is rather a tool for integrated into video collaboration and unified communications platforms that also offer screen sharing, slideshow, recording, instant messaging, project management tools, telephony integration among other features. However, as technology advanced, video conferencing software acquired plenty of helpful tools and features for remote communication and learning. Initially video conferencing software only enabled users to make video calls or hold group video conferences. In broad terms, video conferencing software is a solution that allows two or more persons to talk and see each other remotely. Video conferencing is a visual communication session between two or more users regardless of their location, featuring audio and video content transmission in real time.
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